Platform MarketHac dari Insignia mencatat bahwa minat masyarakat Indonesia terhadap ponsel 5G kian meningkat, namun sayangnya masih belum banyak opsi yang dimiliki masyarakat.

"Dari data yang dikumpulkan, kami melihat bahwa banyak orang yang berminat dengan ponsel 5G atau sudah mulai ingin memanfaatkan layanan 5G. Namun, harga ponsel yang masih tinggi dan cakupan area yang masih terbatas tampaknya membuat orang menahan dari untuk membeli ponsel 5G," ujar Director Insignia Richard Ho dalam keterangan pers diterima di Jakarta, Kamis.

Pencarian kata kunci 5G sendiri di mesin pencari Google mencapai puncaknya pada bulan April 2022, dimana tren ini meningkat 90 persen jika dibandingkan dengan search query 5G di bulan Desember 2021.
Di platform e-commerce, MarketHac memantau pergerakan jual-beli ponsel 5G terutama di semester pertama tahun 2022.

Secara garis besar, penjualan ponsel 5G mengalami peningkatan dari tahun lalu namun minat masyarakat terhadap ponsel 5G belum optimal.

Lebih lanjut, penjualan ponsel 5G pada akhir kuartal dua 2022 memberikan kontribusi sebesar 9,3 persen dari total penjualan ponsel setiap bulan.

Total penjualan ini meningkat 1,6 persen dibandingkan tahun lalu di mana penjualan ponsel 5G hanya menyumbangkan 7,7 persen dari rata-rata seluruh penjualan ponsel yang dibeli secara daring di Indonesia setiap bulannya.

Dari jumlah merchant yang menjual produk smartphone 5G di e-commerce selama tahun 2022 baru sekitar 25 persen dari total jumlah toko daring yang menjual ponsel.

Varian tipe ponsel 5G yang tersedia pun tidak banyak, hanya 1 dari 7 di antaranya yang merupakan smartphone 5G.

MarketHac mencatat penjualan smartphone 5G terlaris di e-commerce hingga Juni 2022 adalah Xiaomi Redmi Note 10 yang mencapai lebih dari 100 ribu unit. Harga ponsel 5G Xiaomi masih di bawah merek lain yang rata-rata harganya di atas Rp5 juta.

Lebih lanjut, Samsung Galaxy A52s dan iPhone 13 Pro merupakan ponsel 5G terlaris kedua dan ketiga.

Original Sources: https://id.berita.yahoo.com/riset-ponsel-5g-makin-diminati-002422942.html

Jakarta, Indonesia – Buoyed by the upward trend of e-commerce shopping and the tendency of Gen-Z consumers to favour relatable products, local beauty products are now able to compete and even surpass global brands. The top performers amongst these local brands are MS Glow and Scarlett, according to new data from Insignia’s e-commerce intelligent platform MarketHac.

During the first quarter of 2022, MS Glow has led the market with a share of 8.2%. Despite lower sales compared to 12.6% at the end of 2021, MS Glow was still at the top of the skincare category, followed by Scarlett and Somethinc, which remained strong at 2nd and 3rd places respectively since December 2021.

Meanwhile, an unexpected milestone was set by a local brand, more specifically in the eye makeup category. Viva, a brand with a long history in the beauty industry, broke into the top three most favoured eye makeup products, competing strongly with the second-ranked Wardah. In the lip colour category, local brand Implora managed to win the second-biggest market share of 15.5%, followed by Wardah with 10.4%, in March 2022. Interestingly, Hanasui, another local brand, went skyrocketing and caught up with Wardah, seizing 10.4% of the market share in the same month.

At the end of the first quarter of 2022, Scarlett dominated the market share of body care products with 42.1%, followed by Vaseline with 16.9%, and Nivea with 6.2%. With body lotion as its champion product, Scarlett was far ahead of the other brands.

Richard Ho, Insignia’s director, shared that local brands have been dominating the market share of beauty products across several categories, most notably in the skincare and body care categories.

“We see that local brands have been gaining more interest and trust. With the emergence of new local brands, the beauty products market becomes increasingly attractive and competitive,” said Ho.

Original Sources: https://marketech-apac.com/local-beauty-brands-dominate-e-commerce-market-in-indonesia-in-q1/